greater group has been working closely with the New Balance team over the last year and half designing a number of their flagship stores globally. The first of these flagships stores to open is located in Gangnam, Korea.
The store is set over 3 levels with retail on the first 2 floors and the 3rd floor combines retail with a flexible space that can be use for fitness classes (i.e. yoga) and workshops.
The design is aims to provide customers with a retail experience that is unique to New Balance – rooted in performance and innovation and support the customer joinery within an immersive and interactive brand experience.