• 100 Store Roll-out
  • 3 Global Markets
  • Multi Format Design
  • Exterior and Interior Design

2XU, part of Louis Vuitton Moet Hennessey Group (LVMH) engaged greater group to design and implement a new retail concept to increase brand awareness.

The new concept introduced a more spacious layout, softer tones and clear category signage to enhance the self-selection process and buying experience for international roll-out.