The Estée Lauder’s #PicturePerfect Event Pad was an immersive experience that combined beauty playground with digital technology, specifically the Instagram experience. The stunning marquee located at T Galleria By DFS along Singapore’s Orchard Road shopping strip, was executed in partnership with the Estee Lauder travel retail team and their digital agency from design, to build and installation.

Estée Lauder was one of the world’s first leading female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances in more than 150 countries around the world through a variety of touch points both in-store and online.

This is greater group’s first collaboration with Estée Lauder. As the consumer landscape shifts, beauty brands are raising the game of both in-store and one-off experiences to win over customers. greater group has been tracking this rapidly growing sector, so stay tuned for more exciting projects in this space.


greater group offer a turnkey solution at a great mix of speed, quality and pricing:

  • Pop-up store layout, design and concept renderings
  • Full exterior and interior engineering, graphics and signage
  • Counters, kiosks, furniture, merchandise fixturing – catalog and custom
  • Installation, breakdown and storage
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