- 12+ stores to date
- Contemporary design
- Elegant wayfinding
greater group worked with Laubman & Pank to design a new concept that was contemporary and fresh yet conservative enough to appeal to the older age braket of their target clientele.
The purple ribbon frames the store and acts as an elegant wayfinding device, tieing in the Laubman & Pank corporate colour palette and creating a strong and recognisable representation of the brand in the optical market.