Optus Bourke Street

Optus Experience Store


  • 5 formats designed
  • 300 store rollout
  • 19% increase in sales
  • 25% capex reduction


As part of a national rebrand designed to celebrate the best of the past by redefining it for the future, Optus Singtel embarked on a redesign of their retail store experience to create the new YES concept.

The mobile carrier worked with greater group to redefine the customer experience, introducing innovative design, interactive seling tools and communications to deliver an experiential store.

Optus protoype store - Built date 2012

Westfield Fountian Gate

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