Thomas - Warrnambool, Australia

The Watch Shop - Warrnambool

FAST FACTS

  • Flagship Store Design
  • Dual Concept
  • Jewellery & Watches
  • End to End Delivery

greater group was engaged to redevelop the Thomas Jewellers store concept and build the Flagship Store.

THOMAS’s Warrnambool Store utilises chains in creating regional Australia’s most captivating, yet adventurous shopfront. The shimmering large corner site of is woven in gold and silver chains and complimented with new illuminated signage. The face of the store was designed to come alive both through the day and night. While chains were a key element in the overall concept, cardboard was another innovative material involved in the project.

As part of the project, greater group also worked with Thomas to develop from scratch a new concept called ‘The Watch Shop’ showcasing the range of timepieces.

The Watch Shop further explores the use of interesting materials. Natural timber and cardboard were dominant in the stores aesthetic, creating a warm and approachable space. The central consultation areas create a relaxed and friendly space to review products, as generally buying a watch has longer transaction time.

The project was delivered as a turn key program covering design, procurement and build.

Warrnambool

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