1. Strategy

audit and analysis
customer journey
shopper tracking
customer research
zone strategy
market entry

Each project is different but it is always important to begin with a clear brief containing business objectives, deliverables and desired outcomes.

Often this may require the facilitation of internal workshops with key stakeholders in your business, immersion into your brand, industry and business research or physical audits of your retail environments to determine the best solution.

Additional research can be
conducted to feed into this process which will ultimately lead to a
strategy underpinning the rollout process.